Brazil Conference 2020

Architecture, Business Transformation, Digital, Automation Tools - Open Standards for a New World
4 Days, 1 local event from Brazil to the World

October 6th-9th, 2020 - FREE of charge!

About the Event

The Open Group has been producing its event in Brazil on an annual basis for eight years. Always adding a lot of knowledge with renowned speakers from several verticals, moving from the Oil & Gas vertical to retail, through the financial and technical sector, bringing in each edition C-level, Directors and managers from more than 50 companies in each edition. At the end of the day we had a global reach of all the biggest and best companies in the world, and annually bringing representatives of these renowned companies to the Brazilian event, as well as professionals and local companies members of The Open Group, who behind the scenes trained the team of these corporations in TOGAF® Standard, ArchiMate® Modeling Language, or another open standard like IT4IT ™ among many others.

This year, it couldn't be different, companies and key professionals behind the scenes will be here! we decided to innovate and bring more knowledge to us. The order of the day, or rather: the year is INNOVATE, and not to limit, even in different and complicated situations, which precisely require the adoption of open standards to maximize resources (where resources = $, time and people). INNOVATE taking advantage of the benefits of virtual events, with an extended first-class agenda, in which I as Country Manager personally choose the really relevant lectures and many international participations, taking advantage of the reach of The Open Group's bringing representatives from various segments and verticals.

and the best: FREE OF CHARGE!

We know that today there is a lot of worthless virtual events being offered every day. But the challenge since the beginning of this year has been to produce a virtual event that REALLY brings value and is worth every second invested by the participants. This would only be possible through partners and sponsors focused and committed to open standards and an international and local team focused on making an event really that will add value to your corporation

We programmed 4 whole mornings with different themes, going through Enterprise Architecture, Tools, Digital, Oil & Gas, and with an agenda full of leaders and influencers of each one of these themes who will share their vision and a new look at their businesses in this new moment that we are going through and that will certainly leave profound changes!

Soon we will have the complete agenda and open for registration! I'm sure you will be impressed and make the most of it!

Best wishes, and don't hesitate in contacting me anytime you need:

Roberto Severo - The Open Group - Contry Manager - Brazil
r.severo@opengroup.org - http://linkedin/in/rsevero

Event Agenda

Event Agenda Timetable (Brazilian Time - GMT-3)

This year we will have 4 mornings in a row with different themes for each day: Enterprise Architecture; Digital; Business Transformation; Oil & Gas / Automation. Make sure that the best in each area and worldwide references will be present! Each day's schedule can be changed depending on the conferences to be scheduled.

IMPORTANT: the criteria for defining the agenda involves the time zone of each speaker, as well as the order of receipt of confirmations with Title and summary of each presentation. to see details of the sessions, click on the tab on the side, and to get to know the speakers better see the next session.

All sessions will have simultaneous translation (Portuguese-English / English-Portuguese)

Attention: The agenda is subject to change without notice.

Day 1 (Tuesday | October 6th) Enterprise Architecture

09:45 - 10:00 Roberto Severo - Abertura - The Open Group

10:00 - 10:30 Dr. Ulrich Kalex - SoftwareAG - Germany

10:30 - 11:00 Antonio Plais - Centus

11:00 - 11:30 Luca de Risi - Mega Intl.

11:30 - 12:00 J.S. Jimenez - eVolve

12:00 - 12:30 Vanessa Nunes - Se7TI

12:30 - 13:00 Atila Belloquim - Gnosis

Day 2 (Wednesday | October 7th) Digital / Security

09:45 - 10:00 Roberto Severo - Opening - The Open Group

10:00 - 10:30 Carlos Guerra - ISACA / GSO

10:30 - 11:00 Thiago Rocha - PwC

11:00 - 11:30 Jim Hietala - The Open Group

11:30 - 12:00 Dave Lounsbury - The Open Group

12:00 - 12:30 Cristiano Uniga Bajdiuk - Cublab

12:30 - 13:00 Chris Forde - CEO - Association of Enterprise Architects (AEA)

Day 3 (Thursday | October 8th) Business Transformation / Agile

09:45 - 10:00 Abertura - The Open Group - Roberto Severo

10:00 - 10:30 Fernando Menchini - IBM

10:30 - 11:00 Marc Lankhorst - BIZZdesign

11:00 - 11:30 Jorge Fabre - Banco BMG

11:30 - 12:00 Marcia Maciel - SoftwareAG - Brasil

12:00 - 12:30 Ed Carmo / Thaddeus Ward - Salesforce

12:30 - 13:00 Carlos Piazza - FIAP

Day 4 (Friday | October 9th) Oil & Gas

09:45 - 10:00 Roberto Severo - Opening - The Open Group

10:00 - 10:30 Johan Krebbers - Shell

10:30 - 11:00 Libanio Souza - Smar

11:00 - 11:30 Melissa Fernandez - IBP

11:30 - 12:00 Don Bartusiak - ExxonMobil

12:00 - 12:30 Italo Dourado Affonso - Petrobras

12:30 - 13:00 Miguel Borges - ISA (Rio de Janeiro Sector) / Carlos Mandolesi - Presidente Mundial - ISA

13:00 - 13:15 Marco Coghi - ISA (Campinas Sector)

Agenda Abstracts (Brazilian Time - GMT-3)

All sessions will have simultaneous translation (Portuguese-English / English-Portuguese)

Day 1 (Tuesday | October 6th) - Enterprise Architecure All times in GMT-3

Time	Title	Speaker	Session Abstract
09:45-10:00	Opening	Roberto Severo The Open Group	Opening and Guidelines for day 1
10:00-10:30	Getting Enterprise Agile Right with Strategic Portfolio Management	Dr. Ulrich Kalex SoftwareAG	Organizations are pursuing Agile development to get a continuous stream of digital innovation out the door. Yet not without challenges. Agile demands big changes to the way we plan, make decisions and deliver results. It demands that we embrace the spirit of independence and entrepreneurialism for the benefit of working software, customer collaboration, and speed-to-market. But proliferation of autonomous development across the enterprise can bring with it serious consequences such as autonomous and non-aligned Agile development teams, an exploding inventory of IT assets, and no coherence with overall business and IT strategy. This session covers how to use EA-based strategic portfolio management to ensure Agile teams remain connected to the whole. Find out how to align Agile activities to business strategy, avoid wasteful investment by consolidating and maximizing the potential of existing assets and how to accelerate digital product delivery by eliminating deployment hurdles.
10:30-11:00	What is the Role of Enterprise Architecture in Innovation?	Antonio Plais Centus	The past few months have been a time of deep concern and change for companies. The Pandemic of COVID-19 significantly accelerated trends that were already present in our lives, such as remote work and education, and the booming growth of e-commerce. The companies saw their (slow) digital transformation plans being crushed by the harsh reality of the environment challenging business situation in the post-pandemic, and wonder how to keep up with the feverish pace of change. This presentation discusses the role of Enterprise Architecture in this challenging environment, and seeks to show that enterprise architects can be in a unique position to lead the process transformation and innovation in their companies. Abandon the image of a bureaucratic area and guardian of standards, to become a key player in innovation will require a profound change of the architecture teams themselves. Questioning your own status quo is the first step for this!
11:00-11:30	Accelerate Transformation with a Business-Outcome-Driven Enterprise Architecture Approach	Luca Di Risi Mega Intl.
11:30-12:00	Case Study - EA and Squads, Simplicity for Synergy	JS Jimenez eVolve	This is a real Case of the "Arcos Dorados Group" (MC Donalds), where the Business Architecture area has reorganized its performance strategy, participating directly in the squads, capturing unstructured information and offering direct and personalized analysis to the teams. In the development phase of the strategy, it positioned the simple and usual as a means of growth in presenting the value of EA to the organization.
12:00-12:30	A day in these life of an Enterprise Architect	Vanessa Nunes Se7TI	Ana is the endterprise architect responsible for the architecture area of your company. She is responsible for managing enterprise architecture projects, assisting in resolving conflicts or issues involving senior management, identifying demands for transformation within the company that can benefit from the work that her area offers, managing the portfolio of architectural projects , decide on intersections between projects and govern the area of enterprise architecture. Today is the morning of any Monday and Maria has just arrived at the company. It logs into the system that shows all projects and activities in progress and in planning. In this presentation we will follow Ana's work day!
12:30-13:00	Business Architecture: The "Cinderella" of Enterprise Architecture	Atila Belloquim Gnosis	Experience has shown that, although Business Architecture is the primary domain of Corporate Architecture, on which all others depend, it continues to be left in the background in most implementations of Architecture Practices. In this presentation we will address this problem, its causes and possible solutions. We will show that Business Architecture goes far beyond the caricature that many architectural efforts make.

Day 2 (Wednesday | October 7th) - Digital / Security All times in GMT-3

Time	Title	Speaker	Session Abstract
09:45-10:00	Opening	Roberto Severo The Open Group	Opening and Guidelines for day 2
10:00-10:30	What GDPR means and how Enterprise Architecture can help me	Carlos Guerra ISACA Brasil / GSO	With the implementation of the GDPR, what are the points that companies have to worry about and how the use of a Enterprise Architecture can address these points, facilitating the understanding and adherence to the law.
10:30-11:00	How can an EA office help you?	Thiago Rocha PwC	A revolution does not happen without strong principles and without embracing the necessary transitions for a new reality to take hold. Business survival today depends on its ability to adapt to the new. But how to transform without knowing yourself? We believe that the establishment of a Corporate Architecture office can be the pillar of the company's self-knowledge, allowing digital adaptation and transformation so that business models can reinvent themselves.
11:00-11:30	Managing Cybersecurity Risk	Jim Hietala The Open Group	Managing cybersecurity risks is critical, and given the rapid shifts to digital business models and remote working brought on by Covid 19, understanding and mitigating cybersecurity risk has become even more imperative. This presentation will explore the Open FAIR quantitative risk analysis methodology, which provides a method and model for measuring and communicating risk, and well as Zero Trust Security Architecture, which is a new approach to architecting information security.
11:30-12:00	From Digitization to Digital: Open Standards for Digital Enterprises	Dave Lounsbury The Open Group	While all standards of The Open Group® can and are adopted and used independently of one another, the greatest value for an organization can be derived when they are used in unison – the sum of the parts should be greater than the whole. This presentation will show how The Open Group standards enable 'The Digital-First Enterprise', and a architectural principles describing how Digital Standards can be best used together to accelerate the adoption of Digital practices across an organization, facilitating sustainable and enduring change.
12:00-12:30	Platforms and Ecosystems from the perspective of EA	Cristiano Uniga Bajdiuk Cublab	We are evolving to a moment of “platforming” of organizations in different dimensions such as products, processes, decisions and technology. It is a new economy that completely changes the way in which products will be generated and delivered as well as re-inventing the companies' value generation model. Enterprise Architecture plays an essential role in the creation of these platforms and their main capabilities. With a focus on open innovation and disruption.
12:30-13:00	Association of Enterprise Architects (AEA) - AEA Looking ahead	Chris Forde CEO - Association of Enterprise Architects (AEA)	Chris Forde will present an overview of the Association of Enterprise Architecture

Day 3 (Thursday | October 8th) - Business Transformation / Agile All times in GMT-3

Time	Title	Speaker	Session Abstract
09:45-10:00	Opening	Roberto Severo The Open Group	Opening and Guidelines for day 3
10:00-10:30	HyperAutomation	Fernando Menchini IBM	A resilient and flexible way to evaluate the interactions between the interlocutors in the processes (WORKFLOW), replace manual tasks (RPA), digitize lots of papers (CAPTURE), how to manage your content (CONTENT), make decisions quickly (DECISIONS) and visibility performance of tasks performed (ARTIFICIAL INTELLIGENCE) with hyperautomation
10:30-11:00	Agile Architecture Modeling Using the ArchiMate® Language (Inglês)	Marc Lankhorst BIZZdesign	This presentation introduces the new Open Group Guide on agile architecture modeling using the ArchiMate® language. This provides guidance to architects, developers and others involved in agile initiatives about the value and use of architecture models to support their work. Specifically, it addresses the use of the ArchiMate modeling language for architecture and describes how it may be used to support enterprise agility, decision making, and collaboration within and between agile teams. In this presentation, Marc Lankhorst will outline the contents of this guide, illustrated with various examples
11:00-11:30	Business Architecture in Disruptive Movements	Jorge Fabre BMG Bank	The basis of architecture should help a company to position itself in the face of disruptive scenarios that happen in the market, whether these are from a business or technology perspective. In 2020, we have experienced a significant number of disruptive scenarios, and we can already see others that will occur in the short term. In this sense, how should architecture position itself to add value in this process? Cases of these scenarios will be addressed in this presentation, providing a reflection of the solutions.
11:30-12:00	Business transformation with Process Mining in times of great change	Marcia Maciel SoftwareAG	We live in a new reality. Organizations from different sectors are facing challenges that range from improving their presence and services in digital environments to ensuring the safety and protection of employees, without neglecting operational efficiency. More than ever, you need to understand the business in detail to be able to increase efficiency, gain agility and reduce operating costs intelligently. In this context, process mining is essential to ensure a successful business transformation. In this session, we will explore the latest in Process Mining and its capabilities so that organizations can see, act and decide on process changes quickly and efficiently to meet market demands and business needs. The ‘new normal’ will create opportunities and you need to prepare your organization so that they can take advantage of them.
12:00-12:30	AgileEA: Low/no-code Digital Platform for Business & Digital Transformation	Ed Carmo / Thaddeus Ward SalesForce	An Agile EA model must be business outcome-driven, service centric, nimble and, more importantly, focus and scale to modernize and innovate. Customer-centric initiatives along with enterprise digital platforms is gaining prominence. Agile EA takes a complete relook at the current key EA functions as well as any new functions required for EA to scale up to meet the demands of digital business and automation that fuels it. We will cover how low/no-code digital platform fulfill these points.
12:30-13:00	Technologies and Humanity. Innovations in times of great change.	Carlos Piazza FIAP	The more technologies we have, the more human we will be. The paradox of realizing that the humanities prevail over the technological sciences, makes us wonder how society is restructured when there is a lot of disruptive technology combined with each other. Society 5.0, life 3.0 and the 5th. industrial revolution are inexorable facts that push us towards the only two things that the human being is magnificently good: Thinking about ambiguity and critical thinking. Only soft skills save humans.

Day 4 (Friday | October 9th) - Oil & Gas All times in GMT-3

Time	Title	Speaker	Session Abstract
09:45-10:00	Opening	Roberto Severo The Open Group	Opening and Guidelines for day 4
10:00-10:30	OSDU and Open Footprint: How they can make a difference?	Johan Krebbers Shell	In this session we talk about the OSDU and Open Footprint forums and how Standards, Open Source and Eco Systems can make a difference.
10:30-11:00	Progress of the Open Process Automation Forum - Version 2.1	Libanio Souza SMAR	The OPAF® (Open Process Automation Forum) is working on the release of version 2.1 whose main objective is the portability of application configurations to be distributed by distributed control nodes (DCNs). In this Session we present the basic concepts of this version and also the plan for reviewing and approving the specifications.
11:00-11:30	RD&I (Research, Development and Innovation) in Oil & Gas Sector	Melissa Fernandez IBP (Brazilian Institute of Petroleum)	Technology and innovation are constantly developing in recent years, when we talk about the future of Industry, digital transformation technologies are present bringing innovations to the areas of control, automation and information technology. Supporting this development, the O&G industry has important mechanisms such as the RD&I clause. This panel aims to discuss the current status of PD&I in the sector.
11:30-12:00	Open Process Automation: Status of the O-PAS™ standard, conformance certification, and user/supplier prototypes	Don Bartusiak ExxonMobil	The Open Process Automation Forum of The Open Group is working to define a “standard of standards” for an open, secure, interoperable process automation architecture. The intended result is to enable realization of greater business value for both customers and suppliers of industrial control systems by reducing (1) barriers to new technology entry and (2) systemic cost inefficiencies associated with closed, proprietary systems. This talk will provide an update on the Open Process Automation standard (O-PASTM) – specifically on Version 2.1 and its theme of configuration portability. The talk will highlight the start-up of the O-PAS conformance certification process. Finally, it will provide information on several Open Process Automation prototyping projects that have been completed or are in progress by operating companies, including ExxonMobil and BASF.
12:00-12:30	Challenges of Engineering Data Standardization	Italo Dourado Affonso Petrobras	In this section we talk about how engineering data standardization is essential to democratize access to data and ulock the real value that digital engineering can add to oil and gas projects, in line with truly digital assets.